I grew up in an era where people were polite because it was the right thing to do. My first real job was at AT&T and they believed in great customer service. They would always say, "We'll never be the cheapest, but we'll always give the best customer service"
So I ask, what happened? When did companies get away from making the customer the priority?
I realize that the main purpose is to be profitable, but providing great customer service will create a customer retantion base. Loyal customers are more important than new customers.